Friday, August 24, 2012

Oh that makes sense

Ok all of you with young ones in your life...

Putting a sticker of a popular cartoon character on healthy foods may make your children more likely to eat well, Reuters reported Aug. 22.
Given the choice between a cookie, an apple, or both, 91 percent of children ages eight to 11 chose a cookie, researchers led by David Just, Ph.D., co-director of the Cornell Center for Behavioral Economics in Child Nutrition Program found. No surprise there. But when researchers put an Elmo sticker on the apple, suddenly 37 percent of the children chose fruit.
It makes sense. Studies have shown that cartoon characters can encourage kids to nag their parents into buying junk food for them, so why not use the tactics of advertisers to get your kids to like the healthy stuff?
“If we’re trying to promote healthier foods, we need to be as smart as the companies that are selling the less-healthy foods,” Just says.
The study appears online in the Archives of Pediatrics and Adolescent Medicine.

No comments:

Post a Comment